Amlu
Los Angeles, USABranding + Packaging Design
Amlu create argan nut butters with real, simple ingredients and Organic Argan Oil. The products are based on Moroccan traditions, such as “Amlou,” the traditional Moroccan nut butter.
Jo Cutri Studio were commissioned to create a brand and packaging range to spread across a vast range of flavours.
Using unique colour palettes and ingredient illustrations, each product is distinctive while still working harmoniously as a range.
Photography by Greyson Tarantino