Foxy Nuts

Melbourne, Australia

Brand + Packaging Design

Foxy Nuts are a delicious new snack made from puffed lotus seeds, also known as Makhana or Fox Nuts.

The brand is brought to life through Jo Cutri Studio’s bold, character-driven brand design and packaging system, blending old-world literary charm with shelf appeal. The brand balances sophistication with playfulness.

Illustrator Stacy Gougoulis developed painterly illustrations that enhance the artisanal feel with the suave fox characters reflecting the essence of each flavour profile. Thoughtful typography ensures clarity while letting the visuals shine.

3D renders by Chris Langley Studio