Mabel & Joy

Brisbane, Australia

Branding + Packaging Design

Mabel & Joy is a range of delicious Organic Superfood Boosters, Made in Australia from all organic ingredients.

The design and palette for each flavour in the range Balance, Cleanse and Restore, the main ingredients were incorporated into the illustrations and the bold colours align with each of the flavours.

The bold illustrations create a colour palette which is used throughout the entire packaging design of each flavour.  These colours are derived from the colours of the ingredients themselves and give each flavour a unique profile while still working harmoniously together as a range.

Illustrations by Jack Turner

The Dieline
Creative Boom
Pie Co. Japan
Packaging Of The World
World Brand Design
Favorite Design