London, United Kingdom
Branding + Packaging Design
Introducing Eat Espresso, Dark Choc Coated Espresso Beans. With less calories than a latte, vegan friendly, compostable packaging and free from palm oil, it’s an easy guilt free pep up.
The Eat Espresso brand and packaging design is inspired by Italian retro food packaging of the 1960s. Focusing on some iconic Italian typefaces and colour palettes.
The poor manufacturing and print technology during the 1960’s has been celebrated throughout the design from the 3 colour only process to the charming printer offset shifts.
Video by Cassandra Scholnick