Happy Hours
Texas, USAJo Cutri Studio developed the branding and packaging for Happy Hours, a bold, feel-good gummy range made with functional mushrooms and adaptogens to support daily energy, mood and sleep.
The visual identity plays on the brand name with a dreamy, gradient-rich world that hints at altered states of mind. Each product represents a different time of day, both functionally and visually.
Rise kicks off the morning with focus and energy, Bliss brings calm and creativity to the afternoon and Snooze helps with a restful night’s sleep. Expressive colour palettes and soft surreal cues reinforce these phases, creating a clear emotional distinction across the range.
A modular packaging system was developed to allow for future product and flavour extensions, while maintaining a cohesive and recognisable look. With its cheeky tone and bold shelf presence, Happy Hours redefines wellness as a daily ritual that’s both functional and effortlessly cool on your bedside stand.
Animations by Valeriya Green