Jo Cutri Studio created a full packaging system for Australian fragrance brand Mask Co. With over 150 unique colour palettes made for more than 200 items across 20 categories, each palette captures the scent’s personality while keeping the brand looking cohesive.
This approach means each fragrance’s colours are applied consistently, making the products easy to recognise and the brand feel unified.
The modular system enables effortless expansion, allowing new scents and formats to integrate seamlessly into Mask’s playful, colourful identity.